Who defines Beauty?

When someone says something is beautiful, ask yourself, "is it? Who gets to define what is beautiful?"

Some argue that deep within our reptilian brain lies a primordial mechanism that favors voluptuous bodies, full lips, red flowers, cool waters, and green landscapes. These are the origins of beauty, the chemical triggers that give us the pleasure of continued existence. 

But is it still true today?

drawing of the goddess flora by artist David Borden

To be sure, we are still attracted to the same things, but for different reasons. The corporations and politicians and others vying for our attention and cash know how to short circuit our senses. They have studied us and perverted our basic systems into receptors for selling cereal boxes, pop stars, and nationalist projects. 

Beauty is power. It is a tool of manipulation-- sometimes good-- sometimes bad. The flower attracts the attention of bees and those who would aid in its propagation. The potential mate advertises DNA. Cool water entices us to drink safely and the green landscape encourages us to settle. But do we still do these things? Not really. The flower sells us perfume, the model sells us automobiles, etc., etc...

Next time you see something beautiful. Enjoy it, but ask yourself who has put this beautiful thing in front of you? Did the flower grow for the joy of growing? If so, wonderful. On the other hand, the tantalizing woman on TV is not there by accident. She auditioned, like many others. She was selected because she pushed the most sex buttons in the focus group. Remember that she doesn't smile at you because she wants to, but because she's paid to. What are the people who put her there selling?

What an ugly thing to do? To take beauty and use it to sell crap we don't need, is true ugliness.

Ask yourself the question again, "Who gets to define what is beautiful?"

You do. Don't forget that... because you're beautiful.

Learn more about the studio at https://www.impossiblestudio.com



Impossible Dream Studio
105 N. Patterson Ave
Florence, Texas 76527


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